Case Study

How We Saved Separovic Injury Lawyers Over $18,000/Year

A Perth personal injury law firm was paying ~$20,000 AUD/year for HubSpot — a platform they barely needed. We replaced it with a purpose-built automation stack at a fraction of the cost.

Work with us

Separovic Injury Lawyers · Perth, WA · 30+ years in practice

$18,400+

Annual savings

Up to $19,400 AUD/year

30 hrs

Project delivery

Full migration scoped & executed

~92%

Cost reduction

$20k/yr → ~$600–$3,600/yr

The Problem

Paying a premium for software they didn't need

Separovic Lawyers was paying approximately $20,000 AUD per year for HubSpot Marketing Pro — a powerful but expensive platform being used almost exclusively for lead nurture automation.

The firm already ran their practice on ActionStep, a dedicated legal practice management system. HubSpot was running alongside it just to fill the gaps ActionStep couldn't handle natively.

The result: double-handling of client data, two systems to maintain, and a premium price tag for features they largely didn't need. With their HubSpot renewal approaching, they reached out to explore a smarter path forward.

The situation

~$1,667/month spent on HubSpot Marketing Pro
HubSpot used only for automation — not CRM or sales pipeline
ActionStep already in place as their legal practice management system
Duplicate data entry between HubSpot and ActionStep
Renewal deadline creating urgency to act

$20,000 AUD/yr

Spent on a platform they were massively over-paying for

The Solution

A leaner stack built for the firm's actual needs

Rather than recommending a like-for-like HubSpot replacement, Nudge The Web proposed a purpose-built stack that covered everything the firm needed — at a fraction of the cost.

Core platform

ActionStep

Single source of truth

All lead and matter management centralised in one system — no more double-handling.

Replaces HubSpot

Zapier

Automation engine

Powers all multi-step workflows combining email and SMS touchpoints triggered by ActionStep events.

Email infrastructure

MailerSend

Transactional email

DNS-authenticated email delivery connected to Zapier. Professional, reliable, and cost-effective.

SMS infrastructure

Sakari

SMS automation

Outbound SMS from the firm's own number — not a generic sender. Triggered automatically via Zapier.

Replaces HubSpot forms

ActionStep Capture

Web forms

Replaced the HubSpot intake form on the firm's website. New enquiries sync directly into ActionStep.

New stack cost

$50–$300/mo

Estimated combined software cost — compared to ~$1,667/month for HubSpot Marketing Pro.

Estimated $600–$3,600 AUD per year

The Work

Full migration in ~30 hours

Nudge The Web scoped and executed the complete migration — from rebuilding automation sequences to configuring email infrastructure and training the team.

Automation Rebuild in Zapier

The firm's existing lead nurture sequences were rebuilt in Zapier — multi-step workflows combining automated SMS and email touchpoints triggered by key stages in the client intake process. Same logic, fraction of the cost.

Email & SMS Infrastructure

MailerSend was configured as the transactional email provider with DNS authentication handled in coordination with the firm's IT team. SMS automation was set up through Sakari, ensuring messages came from the firm's own number.

Web Forms via ActionStep Capture

The HubSpot intake form on the firm's website was replaced with an ActionStep Capture form — automatically creating new lead records in ActionStep on submission, eliminating manual data entry between systems.

Team Handover & Documentation

Nudge The Web documented the full workflow and walked the team through how to manage and trigger automations correctly in the new system — ensuring they could operate independently going forward.

The Results

Before & after

All automations running in Zapier. HubSpot cancelled before renewal. Savings immediate.

	Before	After
Platform	HubSpot Marketing Pro	Zapier + MailerSend + Sakari
Estimated Annual Cost	~$20,000 AUD	~$600–$1,600 AUD
Annual Saving	—	$18,400–$19,400 AUD
Data Handling	Two systems (HubSpot + ActionStep)	Single system (ActionStep)
Form-to-Lead	Manual / HubSpot form	Automated via ActionStep Capture

Following the initial project, the firm engaged Nudge The Web again to migrate existing lead data from HubSpot into ActionStep, train the team on managing their Zapier workflows independently, and streamline their client intake form process.

Paying for software you don't fully use?

Nudge The Web helps businesses cut costs and eliminate manual work through smart automation.

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