Case Study

Building a HubSpot-Powered Website for Australia's Premier Basketball Tour Operator

Basketball Magic Australia needed a professional digital presence that could handle leads, registrations, and multiple audiences. We delivered a fully integrated HubSpot build — end to end.

Work with us
Basketball Magic Australia · NBA Basketball School Australia licensee
8–9 wks
Project delivery
Workshops through to launch
3+
Audiences served
Schools, clubs & individual players
1 platform
Website + CRM + automation
All in HubSpot Content Hub

The Project

A digital presence worthy of an NBA licence

Basketball Magic Australia is the country's premier basketball tour operator, operating under an exclusive NBA Basketball School Australia licence. They needed more than a brochure website — they needed a system that could generate leads, handle registrations, and serve multiple audiences across schools, clubs, and individual players.

Nudge The Web partnered with creative agency Now We Collide, who led the brand strategy, design, and copywriting. Our role was to take their vision and bring it to life inside HubSpot Content Hub — a fully functional, conversion-focused build from the ground up.

The result was a website where lead capture, automated follow-up, contact management, and content management all live in a single platform — purpose-built for a lean team managing high-volume enquiries.

What was needed

  • A professional website aligned to NBA licence branding
  • Lead generation across schools, clubs, and individual players
  • Digital registration forms feeding directly into a CRM pipeline
  • A modular CMS the small team could manage independently
  • Automated workflows replacing manual lead and booking processes
HubSpot Content Hub
Website, CRM, and automation — one connected platform
Basketball Magic Australia website shown on desktop and mobile

What We Built

End-to-end in HubSpot Content Hub

The website was developed end-to-end on HubSpot's Content Hub, purpose-built for lead generation and operational efficiency.

Core platform
HubSpot Content Hub
Website platform

Multi-audience website with campaign landing pages, modular content blocks, and digital registration forms — all manageable by the team without a developer.

Pipeline management
HubSpot CRM
Lead & contact management

All form submissions flow directly into the CRM pipeline. The team gets full visibility of leads from first touch to booking.

Replaces manual work
HubSpot Workflows
Automation

Automated lead nurture sequences replacing manual follow-up processes across the client intake and booking pipeline.

Content management
Modular Content Blocks
Self-serve publishing

The site was built with flexible, reusable content structures so the Basketball Magic team could launch new campaigns and landing pages independently.

Multi-audience
Registration Forms
Lead capture

Dynamic digital forms for schools, clubs, and individual players — syncing directly into HubSpot CRM on submission with zero manual data entry.

Agency partnership
Now We Collide ↗

Brand strategy, visual identity, and copywriting handled by Now We Collide. Nudge The Web executed the full technical build in HubSpot — a clean division of expertise.

Need a HubSpot dev for your agency's next project?

The Work

Delivered in structured sprints over 8–9 weeks

From initial workshops through to website launch and first campaign rollout — scoped, built, and handed over in a single engagement.

01

Discovery & Workshops

Initial workshops with Basketball Magic Australia and Now We Collide to align on requirements, audience segments, and the technical scope of the HubSpot build before a single line of code was written.

02

Website Build in HubSpot Content Hub

The full website was built inside HubSpot Content Hub using Now We Collide's designs — multi-audience pages, campaign landing pages, and modular content structures for self-serve publishing.

03

CRM & Automation Setup

HubSpot CRM was configured with a lead pipeline mapped to the client intake process. Automated workflows replaced manual follow-up, triggered by form submissions and stage changes in the CRM.

04

Launch & Campaign Rollout

The site launched on schedule, with the Basketball Magic team trained and equipped to run campaigns independently. The first campaign rollout happened within the same engagement window.

The Result

Launched, operational, and running independently

Basketball Magic Australia launched with a professional digital presence aligned to their NBA licence branding — and the tools to run lead generation campaigns without depending on an external developer.

Before
  • No professional website
  • Manual lead handling and follow-up
  • No CRM pipeline or contact management
  • Dependent on developers for every update
After
  • NBA-branded website live and converting
  • Automated lead nurture from first touch
  • Full CRM pipeline operational on day one
  • Team publishing campaigns independently
Tools Used
  • HubSpot Content Hub
  • HubSpot CRM
  • HubSpot Workflows

Working with agencies

"Kobe is great to work with, very collaborative and eay to work with. He has a thorough knowledge of HubSpot from both a CRM and website UX and developer stance. His extensive experience and willingness to provide input and advice make him an ideal partner for HubSpot projects big or small."

Keir Maher
Now We Collide

Now We Collide handled brand strategy, visual identity, and copywriting. Nudge The Web owned the HubSpot build — no overlap, no handoff friction. We took a finished design and a set of requirements and executed precisely in the platform.

Need a HubSpot build done right?

Whether you're a direct client or an agency — Nudge The Web delivers precise, conversion-focused HubSpot builds.

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Contact Us

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Email: hello@nudgetheweb.com Phone: 0414 445 061 Address: 14 Commercial Rd, Kingsgrove, NSW
2025 Nudge The Web